Non-profit organizations are learning that tried and true tactics for fundraising are no longer enough. To be successful, organizations need to bolster their traditional campaigns with a robust presence online. Online tools include Face book, LinkedIn, Twitter, blogging, targeted e-mails, etc. The purpose is to drive potential prospects to the organization's website, where they can learn more about the cause and how the money is being spent. These activities have proven to increase the number of donors

Implementation of a Social Media Campaign for Non-Profit Organizations

WebTech Analytics designs social media campaigns that are personalized to the person you are seeking to convert into a donor based on a past connection. Here are the basic steps:

• Identify how to incorporate social media into the overall marketing strategy
• Evaluate the most effective methods to attract more website visitors from social media sites (For example: Last month WebTech's site had 86% of our new visitors coming from LinkedIn)
• Determine how to leverage a social media community to share and promote your website content
• Identify a path on the website to convert social media visitors into leads and donors
• Use web analytic tools to measure the effectiveness of the online marketing efforts

Download the Social Media Glossary

Online Giving That Gets Results

Below are some statistics from independent sources to demonstrate the effectiveness of social media campaigns:

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