Using analytic goals to set...
Objectives: The big picture, how you want your site to perform, a long-term outlook.
Goals: If objectives are long-term aims, goals are shorter term. What do you want to accomplish? Your goal could be to increase sales by 20 percent and measure it with analytics
Specifics: The action steps of goal setting. You have to decide your target goals. Use analytics to find the most efficient way to funnel traffic to the place on your website that meets your goal. Analytics generates proof of your efforts and successes in the form of reports.
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