Client Benefits

WebTech Analytics identifies the strengths and weaknesses in company websites, the first step in building and optimizing an analytics/marketing optimization program. From solving immediate problems to creating long term strategies, we help clients leverage web analytics to yield greater results from their marketing efforts.

A Search Engine Optimization (SEO) Campaign will significantly impact visitor acquisition and retention.

Social Media monitoring provides a competitive advantage. Learning about competitors’ activities on Facebook or Twitter can give insights into what works and what doesn’t.

Download the Social Media Glossary

Web analytics is all about segmentation. When data is segmented by search terms, geographical location (based on IP addresses), or registered customer information, and linked to actual behaviors (views, clicks, orders), it’ possible to identify a company’s most profitable customers. It’s all done through software and WebTech Analytics prides itself on its unbiased knowledge of all the leading web analytics vendors.

Key Performance Indicators (KPIs) are quantifiable metrics that reflect the performance of an organization in achieving its goals and objectives. Webtech Analytics has developed measurements for the four most-utilized websites: Lead Generation, Online Retail, Customer Service, or Content. We can also provide individual, customized KPI’s.

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Predictive Analytics are used to develop future marketing programs with greater results. By knowing what visitors are looking for and where they spend their time, Webtech Analytics is able to offer actionable insights into a key marketing question- who is most likely to be interested in which of the website’s services, product or content.

Organizations who integrate web and predictive analytics capture the true, full values of every website interaction.