Client Benefits

Translating business objectives into measurable Web activities. What is your number one business goal? Rank order four other customer based business goals WebTech will define the measurements to prove they are being achieved.

Back to top

Moving away from passive, data-heavy reports to actionable information. Clients of WebTech Analytics receive reports that actively contribute to better understanding their website and customer interactions. We approach your business model by looking at the Customer Life Cycle. Our Key Performance Indicators identify your strengths and weaknesses for Reach, Acquisition, Conversion and Retention. For more information on Key Performance Indicators click here.

Back to top

Using analytic goals to set... Objectives: The big picture, how you want your site to perform, a long-term outlook. Goals: If objectives are long-term aims, goals are shorter term. What do you want to accomplish? Your goal could be to increase sales by 20 percent and measure it with analytics Specifics: The action steps of goal setting. You have to decide your target goals. Use analytics to find the most efficient way to funnel traffic to the place on your website that meets your goal. Analytics generates proof of your efforts and successes in the form of reports.

Back to top

Achieving high rates of Web site conversions. The goals that have been reached by your site visitors can have a monetary value. WebTech Analytics helps clients answer such questions as: How many conversions should be my goal? Are my conversion numbers good? How do I increase those conversions? If you've created a goal that isn't measurable, something needs to be changed. We can provide reports on goal verification or use a reverse path methodology to obtain better conversion.

Back to top

Using funnel navigation to improve their sites' traffic patterns. A funnel is a page or group of pages that leads to conversion. A funnel navigation report illustrates where users enter the navigation process and how they follow the funnel until they either leave it and eventually drop off the site or reach goal conversion.

Back to top

Understanding their level of Web analytics development — and where they need to be next. Most companies are already doing site analysis and site optimization. But in today's business environment, that's not enough. Today what's required is full-fledged integrated marketing. Click here to learn more.

Back to top