The follwing files are in PowerPoint 2007 format.

Case Study for Lead-generation Site KPIs

Task was to improve the ROI on all this activity without actually changing it or spending more money. There are two Target Actions; get people to purchase online or get people to fill in a tele-sales form.

Case Study for Retail Site KPIs

Drive qualified buyers to the website for direct sales and getting more traffic into local stores are vital goals.

Turning Customer Behavior into Business Behaviors that Drive ROI

Using existing web analytics data and applying it toward anticipated future behaviors