Improving Your Web Analytics

Web analytics offer statistics reflecting collective behaviors—numbers of views, clicks, conversions, etc.— to assist an organization in optimizing ads, media buys, search terms, and overall site design. The “visitor type” forms a profile. The more closely your Web visitor conforms to a profile discovered by predictive analytics, the more likely that visitor will behave in a manner which can be anticipated.

Non-profit organizations are learning that tried and true tactics for fundraising are no longer enough. To be successful, organizations need to bolster their traditional campaigns with a robust presence online. Online tools include Face book, LinkedIn, Twitter, blogging, targeted e-mails, etc. The purpose is to drive potential prospects to the organization's website, where they can learn more about the cause and how the money is being spent. These activities have proven to increase the number of donors

Predictive analytics enable a business to look forward and make educated decisions that anticipate the future needs of customers. Well-defined business goals will lead to higher ROI for predictive analytics because the scope is focused and more accurately measured.