Improving Your Web Analytics

Identify a path on the website to convert social media visitors into leads and donors. Non-profit organizations are learning that tried and true tactics for fundraising are no longer enough. To be successful, organizations need a robust presence online. The purpose is to drive potential prospects to the organization's website, where they can learn more about the cause and how the money is being spent. These activities have proven to increase the number of donors

Now that Google offers real-time search capabilities, indexing Tweets and other real-time web data, it's a good time to take a closer look at your Twitter presence. By following these ten Twitter tips, you, your company or your brand can build up more prominent links in high places on the engines.

Predictive analytics enable a business to look forward and make educated decisions that anticipate the future needs of customers. Well-defined business goals will lead to higher ROI for predictive analytics because the scope is focused and more accurately measured.