About WebTech

WebTech Analytics shows clients how customers interact with their Web site, test changes that maximize performance, design and measure marketing campaigns to increase sales and boost profits.

To help our clients:

WebTech Analytics develops segmentation of visitor habits
We measure which pages work best and which could use improvement for each segment
We follow the results of our clients' marketing campaigns
We develop and report KPI's pertinent to all levels of company management
The data remains the property of the client
WebTech Analytics provides the data to our clients once a project is completed
WebTech is also able to provide ongoing analysis

WebTech Analytics distinguishes itself by using market research techniques, including segmentation and A/B or multi-variate analysis to test, measure and demonstrate improvements to our clients' sites.

WebTech Analytics' Co-Founders

Cynthia Rabkin
Executive Director of WebTech Analytics, brings more than 20 years experience as a market research director and Web analyst. She is an expert in data mining and research methodologies, able to conceptualize and successfully manage projects from inception through completion, and the possessor of keen analytical and presentation skills. With an educational background in psychology and statistics, Cynthia has worked to identify new markets, analyze profitability and develop business opportunities for both emerging companies and Fortune 500 corporations that include Chrysler, General Motors, Reebok, General Mills, Morgan Stanley and Apple. During the early 1990s, she began to learn the Internet and had the vision to understand its impact on marketing, urging her clients to buy their domain name and using it in their advertising. Cynthia is a member of the American Marketing Association (see www.cincinnatiama.org and www.marketingpower.com and the Web Analytics Association.

E-mail Cynthia

Cynthia Rabkin

Dan Schulte
Director of Analytics, has worked in marketing and business analysis for more than 30 years. Dan's previous positions include field sales accounting manager, manager of sales planning and analysis, project manager for new products and businesses development, and international finance manager with Fortune 500 and privately held companies. Dan has owned retail businesses and most recently was a consultant to business start-ups and small businesses. Dan has a strong background in all phases of analysis and is familiar with many types of database software.

E-mail Dan

Dan Schulte