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Welcome to WebTech Analytics - The Company That Defines and Measures ROI for Continuous Process Improvement
Web analytics is a business intelligence tool used by marketing to improve a company’s website. It has become a critical component of the business process for successful web sites.
Businesses have come to terms with the fact that the web is a legitimate business channel and expect it to deliver a return on investment like any other significant channel.
WebTech Analytics turns web traffic into profits by identifying which statistics, ratios, and comparisons are most likely to improve the overall quality of a client's website. For each business model we measure:
- Reach - testing and measuring the most effective ways to bring qualified traffic to the site
- Engagement - evaluating relevancy of content
- Conversions -the successful completion of specific activities by visitors who convert from browsing to being positively "connected" to the business or cause, especially important for a social media or fundraising campaign
- Retention - measurement of the activities of your repeat visitors, who tend to be your most profitable. Customer retention drives recommendations for your site to colleagues, families and friends
It is our business to measure the profitability and effectiveness of online and off-line marketing campaigns designed, implemented and analyzed through Website analytics.
WE CAN ASSIST YOU IN IDENTIFYING THE KEY MEASURES TO GENERATE ACTIONABLE INFORMATION FOR CONTINUOUS IMPROVEMENT.
WebTech Analytics offers web site marketing using the "Customer Life Cycle" as a basis for PREDICITVE ANALYTICS.
These techniques also work for Social Media, Non-profit or Political fund raising campaigns. For more info click here.
THERE IS ALSO A WEALTH OF INFORMATION ON HOW TO EFFECTIVELY USE PREDICTIVE ANALYTICS AS PART OF A PROCESS FOR CONTINUOUS IMPROVEMENT.
- Web sites that are able to implement Web channel performance management strategies and processes that tie measurements to business objectives will continue to thrive.
- Whereas, those that do not will struggle to determine if the web site is worth the investment.
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WEEKLY TIP - 01/31/2010
Facebook reveals top status update terms of 2009
Swine flu and Lady Gaga were among the terms most used in Facebook status updates during this year.
Facebook introduced status updates earlier this year following the growth in Twitter's popularity. By September 2009 Facebook was publishing 45 million status updates a day from 30 million unique visitors, according to Sheryl Sandberg, Facebook's chief operating officer.
The most commonly used words in status updates were about Facebook applications, such as Farmville, Farm Town and Social Living.
Farmville became the most talked-about application in status updates and now boasts over 72 million monthly active users.”
The second most popular inclusion in status updates was the abbreviation ‘FML’.
It's meaning, which was once very specific has now broadened. “We will leave the ‘F’ open to your interpretation, but the ‘M’ and the ‘L’ stand for ‘My Life’,”
Swine flu and other variations relating to the illness came third in the list. The death of celebrities, such as Michael Jackson and Patrick Swayze, was the fourth most popular theme, while people talking about their families came fifth.
If you are interested in more of Facebook commonly used terms contact us (They make great keywords):
info@webtechanalytics.com
Of course we will never, ever sell, rent or share your information with third parties for any reason ever.
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