|
Welcome to WebTech Analytics - The Company That Defines and Measures ROI for Continuous Process Improvement
Web analytics is a business intelligence tool used by marketing to improve a company’s website. It has become a critical component of the business process for successful web sites.
Businesses have come to terms with the fact that the web is a legitimate business channel and expect it to deliver a return on investment like any other significant channel.
WebTech Analytics turns web traffic into profits by identifying which statistics, ratios, and comparisons are most likely to improve the overall quality of a client's website. For each business model we measure:
- Reach - testing and measuring the most effective ways to bring qualified traffic to the site
- Engagement - evaluating relevancy of content
- Conversions -the successful completion of specific activities by visitors who convert from browsing to being positively "connected" to the business or cause, especially important for a social media or fundraising campaign
- Retention - measurement of the activities of your repeat visitors, who tend to be your most profitable. Customer retention drives recommendations for your site to colleagues, families and friends
It is our business to measure the profitability and effectiveness of online and off-line marketing campaigns designed, implemented and analyzed through Website analytics.
WE CAN ASSIST YOU IN IDENTIFYING THE KEY MEASURES TO GENERATE ACTIONABLE INFORMATION FOR CONTINUOUS IMPROVEMENT.
WebTech Analytics offers web site marketing using the "Customer Life Cycle" as a basis for PREDICITVE ANALYTICS.
These techniques also work for Social Media, Non-profit or Political fund raising campaigns. For more info click here.
THERE IS ALSO A WEALTH OF INFORMATION ON HOW TO EFFECTIVELY USE PREDICTIVE ANALYTICS AS PART OF A PROCESS FOR CONTINUOUS IMPROVEMENT.
- Web sites that are able to implement Web channel performance management strategies and processes that tie measurements to business objectives will continue to thrive.
- Whereas, those that do not will struggle to determine if the web site is worth the investment.
|
|
WEEKLY TIP - 03/08/2010
The Five Best Ways to Optimize Email Response: How to craft effective email messages that drive customers to action
Research has shown that you can often get more response from the same email list (and same marketing spend) by focusing on a few key aspects of good communication:
"Best Practices" are not enough.It is essential to work within a rigorous methodology.
Focus on the right (and most profitable) areas for your organization,while tuning each aspect to best communicate with the specific needs of your current and desired audience.
Clear messages are more effective than persuasive tactics.Clarity trumps persuasion.
When in doubt, be direct. Essentially, you must quickly, clearly communicate the value of just reading your email. If not, it's headed for the virtual trash bin.
Clarity in an email message is fostered by proper thought sequence.
Never start an email message with a direct sales pitch. By assigning a goal to each piece of your email ("From:" field, subject line, headline, etc) that allows it to build on the piece before, you can guide your customers to the desired action.
Proper thought sequences are synchronized to the decision patterns of the recipient.
Any good conversation is a two-way street. So you can, by unfolding this discussion in a manner they are comfortable with, convince your audience to invest a click in this conversation. Once they've clicked, use your landing page and the rest of your site to actually sell.
Synchronization to decision patterns of the recipient requires commonality of language.
You would never build rapport with a preschooler by outlining a seven-point manifesto about the benefits of eating vegetables. Yet so many marketers drop any commonality they may naturally have with their audience and start speaking in a sales voice, complete with vague terms and outlandish boasts. You're not just a marketer, you're a person. They're not just a prospective customer, they're a person. Find your middle ground and have an open, honest discussion.
If you are interested in learning more about effective e-mail contact us :
info@webtechanalytics.com
Of course we will never, ever sell, rent or share your information with third parties for any reason ever.
|
|
