Welcome to WebTech Analytics:
In this economy, any business needs an edge to succeed. Businesses who want to stay competitive use web analytics to make the smartest decisions possible.
Web analytics
- is a business intelligence tool. Companies who compete on analytics have selected one or a few distinctive capabilities on which to base their strategies. Analytics themselves, don't constitute a strategy, but using them to optimize a distinctive business capability, certainly constitutes a strategy. Whatever the capabilities emphasized, analytics can propel them to a higher level to ensure the success of your Internet marketing programs. By turning high volumes of web data into key metrics specific to your business, web analytics lets you gauge the success of your online operations and refine business strategies as needed.
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"Raetech Corp. has worked with WebTech Analytics for nearly three years generating qualified leads for our engineered products. WebTech’s recommendations have helped increase our website traffic by nearly 50%, and visitors’ interest to over 2 minutes per visit. WebTech Analytics has contributed to substantially increasing our sales and profitability by expanding our business into 123 different countries."
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David A. Finch
President
Raetech Corp.
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Search Engine Optimization (SEO)
- is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Web Optimization - allows you to increase the value of your existing websites and traffic without spending a cent. Using website optimization to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Social Media, Non-profit and Political Fund Raising - the purpose of your business is to create a customer or donor. Companies use social media to reach a customer/donor who generates more customers or donors. For more info click here.
Businesses that are able to implement Web channel performance management strategies and processes that tie measurements to business objectives will continue to thrive.
Whereas, those that do not, will struggle to determine if analytics is worth the investment.
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WEEKLY TIP - 07/26/2010
Powerful Content Marketing Steps to Take Now
Here are four key takeaways you can implement now:
Find the hidden players.
Search and find those independent bloggers and thought leaders in the industry and get them involved in your brand. It's possible that you have assets to offer that would be useful to them. Likewise, it's probable you can offer a platform to give that blogger additional exposure. Find them, partner with them, and enlist them to help tell your story.
Make rock stars out of your rock stars.
You know who your experts are. Help them set up their blogs and social media sites. Teach them how to tell their story (which will, in turn, tell your company's story). Very powerful.
Where's your editor?
Yes, your company experts have the knowledge, but it's likely not all of them can write well or communicate clearly. Hire an outside editor work with them and their content to position them like the pros they are. If you are asking your company experts to share content, you need to give them the tools to be successful...editor included.
More is better (as long as it's great and relevant to your customers and business).
No matter how much online content you create, it's probably not enough. More content pages lead to more Google indexed pages equals more ways that buyers and prospects can find you. It's not rocket science. And, the more content you have being shared by more people will drive more interest in your products; as long as the content is relevant to your business (don't forget this last point).
To learn more about Content Marketing, Contact us:
We will never, sell, rent or share your information with third parties for any reason.
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